This Social post was a special ask from HP to highlight their PowerUp Backpack paired with the Hype of then popular game PokemonGo. Concept was the "Backpack that let's you play all day, everyday". It was featured on HP's Instagram, Facebook, and Twitter channels internationally. One of the challenges with this creative ask was to ideate and execute timely/relevant content that could be applied to a global market. This product's target demographic are Gen-Z and Millennials.