Sparkle Paper Towels
2018 Rebrand
PROJECT RESPONSIBILITIES
Lead Art Director, Set Design, Wardrobe Design, Illustrator, Animator, Compositor, Tech Scout
In 2017/18 I was tasked with the Sparkle Paper Towels Makeover. I directed and over saw the transformation of their Fairy Spokes person. We gave her a new costume, wings, hair as well as casted a lovely actress to replace the previous one. We developed and designed their new website and social presence which was launched in March 2018.
Since the brand had an established clientele the brand requested we make a "Prelaunch" campaign to ensure Sparkle's customers got the news about their "New Look".
We employed an on-pack package peel with a hint of the new look to hint at the change. Created a Sweepstakes campaign called "Sparkle is getting a makeover and now you can too!". In this sweepstakes we Hired a Capsule Wardrobe Stylist who went to the winner's house and helped the winner design a Capsule Wardrobe. Which involved cleaning out their old closet and buying new pieces that would work together interchangeably for the contest winner.
Capsule Wardrobe Influencer Announcement
To announce the contest we had the influencer make a series of Instagram and Facebook post about the contest that were posted to Sparkles owned channels as well as the influencers channels. Post copy drove viewers to a landing page describing the parameters of the contest.
Sparkle Paper Towels Broadcast Ads 2018
This new campaign was also challenged to make 2 TV broadcast pieces which we filmed in LA/ I was the lead on set Art director where I was involved with wardrobe, location scouting, consulting on acting delivery, onset styling and food design.