Exploritorium

This case study ad for the Exploritorium (a science based museum in San Francisco) was driven by one of my favorite exhibits there, the color shadow wall. As a child I remember being mesmerized by the room that contained mysterious lights that you could walk in front of that transformed your shadow into a multi-colored shiva goddess. I played with this simple principal of a Red, Green and Blue lights overlapping over one another to casts Cyan, Magenta, Yellow and Black shadows to work as a ad concept for the museum because it also gave a subtle homage to the colorest inside of me as a designer. It was fun to utilize the 3D world of lighting unconventionally and  use the animated shapes to cast a series of abstract colored shadow puppets.

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